[2] Interview with Somang cosmetic's employee
Name :
Kim Yeon Hui (김연희)
Position :
Employee in marketing department
Achievement :
Contributed to develop the marketing
strategy of color lotion for men
Q1: By survey about brand awareness that we did, 꽃을 든
남자 is the best. Is there any special reason about that?
Tell me a
1.3 Company
As begin of facsimile business in 1983, Samsung Electronics produced Mono laser printer in 1991. After developing ink-jet printer and multifunctional printer in 1995, Samsung exported mono laser printer since 1997. Then Samsung started color laser printer business from 2003. In 2006, Samsung Electronics was able to produce the World's smallest color laser printer and started color l
colors, and design map using fabric and colors Bean Pole set average quality of each material every month, made code systems for different colors for every season which resulted in reduction of time. These processes reduced production time also increasing sales figures. Also, unlike foreign brands which concentrated on mass production, Bean Pole focused to meet the satisfaction and the taste of K
color of E-Mart, Yellow + Red =>unification effect
Execution of events: Chinese characteristics enjoying events
Discount events: every time and weekend new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By
strategies appearing recently at a magazine ad QR Code (Quick Response Code) is. QR 2D bar codes as a kind of more information than conventional bar code can hold. Using a camera phone barcodes when the product or service related information, including pictures is given, and is connected directly to the homepage of discount coupons can be paid. Japan Coca-Cola also take advantage of this QR code
strategies of SENS advertisements. The messages of all advertisements which are dealt in this report are entirely our thoughts like we mentioned above. Therefore, the actual messages could different from those in this report.
SENS has stressed technological functions of laptop computers on the advertisements because they think that laptop computers are included in 'high-involvement/thikin
01. Executive Summary
Advisory Proadtive
Client JanSport
Project Name New 2014 IMC strategy for JanSport
Brand Description
World-renowned backpack brand with long history and its identity
Products: backpacks with various shapes, designs, patterns and colors
Target customers: university students at the age of 20’s
Brand slogan: “discover freedom.”
Marketing Issue
Problems
Short-
D. Promotion
The company uses the pull marketing to attract the consumers. For example, the company gives the customers gifts such as transportation cards or movie tickets if they buy the product. Also, if a consumer buys one box, you would get one box more during promos. Even though some consumers do not intend to buy the drinks made by Coca-Cola, these customers would be more likely to make a
Product
- 0.78 gram onion in Hamburger patty
- 0.28 Cm frech fries
- Under 9 patty in grill
2.Standardization Service
- Quickness
- cheap price
Multidomestic strategies
China
- Redesign of the counter, chairs and desks.
France
hardwood floors, wood-beam ceilings,
comfortable armchairs,
More upscale sandwiches.
Europe
Changed logo’s color
COLORS OF BENETTON
❄ 난관을 맞아 ’발상의 전환’을 택한 세계적인 의류업체
베네통 [Benetton, Luciano, 1935~]
광고를 통해 베네통이 전달하고자 하는 메시지는 ‘인종과 문화를 넘어선 인류의 화합’이라고한다.강한메세지만큼 대담한 아이디어로 광고를 낼때마다 충격적인 비쥬얼를 보여여러나